About Company

MakeMyTrip is a pioneer of the Online Travel Industry in India. It has been growing exponentially ever since the inception, with annual growth rates in excess of 100%. The company is on track to achieve sales of INR 2500 crores in the f.y.e. March 2010. MakeMyTrip is the dominant market leader with over 50% market share. The largest OTA (Online Travel Agent) in India and amongst the top 3 travel companies in the country, MakeMyTrip has various awards to it's credit like the "Best Online Travel Company" by Galileo Express Travel World in 2007, the "Emerging India Award" by ICICI Bank & CNBC-TV18, voted one of Asia's hottest technology startups by Red Herring in 2006. The ComScore Media Matrix ranked MakeMyTrip among the top 10 visited websites in India and the most-visited travel website in India. MakeMyTrip also got a 2nd ranking in Professional Services category in the "Great Places To Work" survey in 2009. MakeMyTrip.com is a young and energetic company, which in a span of eight years, has not only gained the trust of over a million satisfied customers, but also the respect and acclaim of the entire travel industry and business world.

Job Description

Job Description

Mandate to lead the paid search marketing agenda including :

o   Lead a team to develop and execute the PPC marketing strategy  for India’s largest private e-commerce brand

o   Constantly improve the volume & cost delivered through search campaigns by :

§  Driving keyword expansion

§  Improving account structures

§  Quality score & landing page optimization

§  Ad copy & bid optimization

§  Developing strong objective sets for campaigns based on business intelligence

o   Through the above, deliver on the committed traffic quantity, quality & cost parameters agreed with the product / business / marketing teams.

o   Work closely with organic search team to ensure knowledge sharing as well as overall search (paid+organic) optimization.

o   Hire, manage & build a small but strong team with best in class search marketing competencies, skills & experience sets.

o   Develop search marketing strategies for market entry & penetration for the existing & new international markets footprint for makemytrip.

o   Be the first person responsible to hire, manage & drive agencies and tools for managing search campaigns.

Desired Profile

·         MBA or eqv from a premier business school  with at least 2-4 years of hardcore digital marketing experience of a good scale including hands on PPC / SEM marketing. Engineers / MCA eqv. with strong relevant experience can also apply.

·         Strong analytical abilities & communication skills

·         Must have good interpersonal & creative appreciation skills

·         Must have a strong understanding of marketing concepts & the digital marketing domain.

        Must have a valid passport

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